China Sports Clubs Industry Market Forecast and Investment Strategy Planning Report, 2013-2017
China sets off a nationwide sports upsurge due to the development of science and technology and improvement of life quality. Meanwhile, related supporting policies issued by government promote the development of national sports industry. The continuous upgrade of nationwide sports advances fast development of sports competition industry. Besides, number of professional sports clubs is increasing while the competitive sports are developing.
There is a fast development for public sports as well as competitive sports during the development progress of nationwide sports. Therefore, amateur sports clubs begin to appear, for example, youth sports clubs, university sports clubs and community sports clubs. In the meantime, high-quality commercial sports clubs--such as fitness sports clubs and golf sports clubs--also begin to appear with the increase of residents’ consumption level and improvement of life quality.
View from the consumption market of China sports clubs, consumption market for the business sports clubs and professional sports clubs are relatively fixed while the commercial sports clubs with a relatively great change. From the researches of commercial sports clubs’ consumer group in Beijing, Shanghai and Shenzhen, we can learn the following features: membership chain management is the most popular system for most commercial sports clubs; consumer group develops from male taking a larger part towards equality between the sexes; age level is mainly young and fashion while consumption level develops from high consumption from mass consumption. All the features and trends point out that sports clubs is about to enter the mass consumption era.
View from the operation of China sports clubs, financing is the key of long-term stable operation. Currently, amateur sports clubs are mainly supported by government or social institutes while commercial sports clubs are managed by the legal person or enterprise of a commercial nature and professional sports clubs are financed by IPO or issuing corporate bonds which financing channel is narrow. What’s more, the irrational financing structure leads to its financing limitations and great challenges for long-term business.
It is with more opportunity than challenge for China sports clubs due to policies supports, frequent holding international competitions in China, coming of sports events marketization operation and perfection of China sports industrial chain which promoted by citizen health heat. Moreover, improvement of life quality and increase of sport consumption expense also provide vast market space for the development of sports clubs. Therefore, development prospect for China sports clubs industry is relatively optimistic.
Link: