China Pants Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017
Along with the gradually intensified competition of domestic clothing market, industry profit begins to flow to segmentations. And pants industry belongs to industry segmentation of clothing industry. As daily consumer goods, the pants industry receives fewer impacts from macro-economic trend. Meanwhile, the fashion trend impact on it is even fewer comparing with other clothing products. Therefore, the life cycle as well as store digestion is longer than that of other clothing products.
As a separated industry, pants industry in China appears along with the following factors: fast development of domestic clothing industry; improvement of national income; pants rapid consumption era for clothing industry in China that pants consumption is not only to meet the basic survival demand but also to meet the higher mental demand and self-satisfaction demand. This reflects the pants demand of social status and lifestyle representing is gradually increase and industry segmentation is further developing. Thus there are more and more professional clothing brands in clothing industry. The professional clothing brands cover from men’s/women’s clothing to sport/business suits/casual clothing. Further development of clothing industry segmentation in China means the further maturity of China clothing industry and improvement of residents’ living standard.
View from production, the current China pants industry mainly focuses on Guangzhou Guangdong, Quanzhou Fujian and Zhengzhou Henan which take 80% of the China pants market share. In spite of this, Yangtze River Delta is an important pants producing base in China, such as women’s pants corporations in Changzhou and Wuxi, Jiangsu and Hangzhou, Zhejiang. These corporations take advantages of local abundant raw and processed materials and advanced information and turn to be a batch of regional brands.
Even though there is an obvious industrial cluster feature for pants corporations in China, there are numerous corporations--which are over 10,000 who professionally producing/selling pants--and different business features as well as marketing channels. View from the business type, there are four major patterns for current pants industry: self-operation pattern, franchising pattern, regional agent pattern and invested agent pattern. View from marketing channels, the major channels for domestic pants corporations are exclusive shops, bazaar, wholesales market, supermarket and E-marketing. View from the brand development there is development trend for local brands in China pants market. Still, comparing with mature foreign brands it is tough for the development of China pants industry. Most of China’s corporations are on the stage of general pants producing and marketing which product positioning is medium low end market. China pants industry is facing the overall industrial upgrade.
What’s more, the continuous “demographic bonus” in China will provide the best advantage for the development of pants industry. The number of pants production cluster is increasing, the industrial clusters’ scale is expanding and the production is further transferring to cluster. Along with the expanding market demand and developing industrial cluster the production will definitely grow by leaps and bounds. Number of pants corporations is rapidly increasing while that of individual business is decreasing. And enterprise-level division is increasingly clear while scale of leading corporations is expanding.
Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of pants industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of pants industry. This report contains a high value for enterprises like pants producing corporations, R&D institutions, sales corporations and investment corporations to accurately know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and development direction. In the meantime, it is the first heavy weight report to analyze the up/down-stream industry chain and industry leading corporations of pants industry in an overall and systemic way.
Here, we’d like to express our sincere gratitude to National Bureau of Statistics of China, International Information Institute, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!